Dengie is the UK’s leading manufacturer of fibre-based horse feeds and the largest producer of alfalfa in the UK, the majority of which is used within our own leading brands of Alfa-A and Hi-Fi.

“In 1998 we opted for ACT as a contact management system for our 6000 records. By 2006 we had a database with 20,000 records and found that we had outgrown the system. We looked at several other Customer Relationship Management systems before selecting Logical Office. The final decision was based on the flexibility of the system with Logical Office’s ability to produce “tailor-made” reports, etc. at the time of their demonstration – something that no other company offered us.

One year on we are delighted with our choice. We have reduced the number of 3 drawer filing cabinets in the office from 14 to 4! The system’s ability to attach scanned documents & emails to individual records enables us to keep all information readily available without having to search the PCs hard drives for the relevant document. The content of a telephone call can easily be added as a note to a customer record with any required follow up.

Logical Office’s team have offered superb support to our “technophobe” team. We have now moved on from being able to set up our own templates to creating event screens and writing our own reports. The importing and exporting of information interacting with Excel is unbelievably easy. The ease in which you can analyse information collected has meant that we have now switched our Customer Service database from Access to Logical Office too.

Both our MD and National Sales Manager have been bowled over with the results - we are no longer updating a “glorified address book” but maintaining in depth records for each of our customers strengthening their marketing decisions based on facts.”

Sheena Mycroft
Customer Service Manager
Dengie Crops Limited